Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.
Oh come on.
I get the point but it’s logical to assume that Alex is the boy because he’s placed right under the word Alex, his pose takes up more space in the photograph than the girl, the way he’s holding up his arm gives more of a “look at me” vibe than the girl who’s leaning to the side, and he’s in the center of the billboard next to the descriptive text.
If they switched poses and positions you’d likely assume the girl is Alex instead. This isn’t proof of how sexist the viewer is, it’s photography and graphic design making you think the boy is the focus because it makes more sense. The message behind the billboard would be way more truthful if they didn’t just use this easy trick.